Just as everything else in our world has changed with technology, so has truck driver recruitment—except not really. Yes, the way to go about it has changed, but the essence of it has not. Because recruitment is essentially marketing and sales. Whether you’re recruiting someone to join your baseball team outside of work or your truck driver team at work, you have to sell them on the idea.
But these days, how you market to them is drastically different.
Recruitment is marketing first and sales second
One online definition of recruitment reads “…the action of finding new people to join an organization or support a cause.” And what is the finding part? The marketing, the business of getting the word out to your target audience so they know there is a truck driver job available in the first place. Then the sales part is convincing them to hire on. But the marketing is always first.
Marketing—and recruiting—has changed
In the past five years alone, the ways we can reach out to people and put our message in front of them has changed dramatically, especially in the marketing realm which includes truck driver recruitment. So let’s go over some of the ways you might need to get your recruiting up to speed in order to recruit truck drivers in this day and age.
First and foremost, go where they are and have what they want
Almost all Americans are online. Is your recruitment effort? If not, get it there, and if it is, make sure you’re covering all of your bases with these tips:
Which brings us to the next step after marketing: selling the job. Before you start any marketing/recruiting efforts, make sure you’re able to seal the deal and get someone hired by knowing how to sell the job. And if that job needs some improvement in order to be appealing, see our tips on retaining truck drivers because you don’t want to go to all that trouble to recruit if you can’t also retain.
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